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UST Esports collaborates with esports ‘royalty’ and helps promote campus

Houston Outlaws and St. Thomas esports players on UST basketball courtA variety of UST-Houston’s esports teams—Overwatch, Valorant, Call of Duty, and Rocket League—accepted their latest collaborative opportunity from the fantastically successful professional Houston Outlaws. UST Esports said “yes” to a friendly challenge invitation to step out of the virtual realm and face off in a different arena, UST’s basketball court.

In the Name of Social Media Content Generation 

At the same time, the Outlaws had a video production crew interviewing students on campus about UST life, esports, and whatever wild, fun ideas came into their heads. The goal was to create lively content for the Outlaws’ social media channels—and did they ever!

The Outlaws are also working with other local universities, and since St. Thomas is a leader in Houston collegiate esports, the UST campus was one of their first stops. Houston’s only Catholic University seized the chance to showcase all it has to offer in our esports program and campuswide.

Houston Outlaws interview UST esports players to generate social media content about USTWatch for the Videos

Watch for these engaging videos to be released on the Houston Outlaws’ social pages for Tiktok, YouTube, and X (formerly known as Twitter) within the next few weeks.

"We're always looking for opportunities to collaborate with brands, especially those like the Houston Outlaws who make such a large impact on the Houston Community,” UST Director of Esports Jonathan Baadsgaard said. “We're grateful for the time and resources they spent with our program, and we've already begun planning for their return." 

In addition to helping to foster community engagement and growth within esports, the Houston Outlaws are exciting role models for UST exports players and generous with their willingness to partner and mentor. Most of the current St. Thomas players got to meet and learn from the Outlaws during the professional team’s boot camp in 2021, but for our freshman players, the most recent collaboration was a jaw-dropping opportunity to be in the presence of esports “royalty.”